First of all let’s deal with the acronym. SEO stands for Search Engine Optimization. So what is it and what does it do? SEO is a collection of strategies, techniques, and tactics for maximizing the visibility of a website on Google, Bing, Yahoo, and other search engines.
When a potential visitor to your site creates a search by typing words that describe what you do and where you do it, the goal is to have your website appear on the first page of the search results that appears on the screen. These descriptive words are called keywords.
For every type of service or industry that exists in the real world, there are common words and phrases that describe them in the search engine world. At Allaire Web Development, LLC we will conduct extensive research into uncovering the key words and phrases that potential clients will enter when searching for the goods and services that your company has to offer.