Are you on the fence about whether or not your small business should have a website? Maybe you’re thinking that it might not be worth the money to have a professional web designer create one for you. Well you should do it and it is worth it. How do I know? Read on to find out. In 2015, Verisign, one of the largest domain name and security providers on the Internet published a study on how having a website affects the credibility of your small business. By an overwhelming margin, 97% of small businesses that currently have a website would recommend to other small businesses that they get a website.
The reason they gave is simple. The Web is where your customers are every day. It is where they go to find news and information and it is where they go to find goods and services when they need them. Having a website with a unique domain name and email address means instant credibility with online consumers.
At Allaire Web Development, we can get you on the Web and get you found on the Web at an affordable price. Contact us for further information.
Do you want potential customers to be able to find your business on the Web? There’s an easy way to do it. Use Google My Business. For absolutely no charge, you can post your business hours, phone number, and directions on Google Search and Google Maps.
If you don’t have an account on Google you will need to create one. The easiest way is to simply create a Gmail account if you don’t already have one.
Once you have an account, navigate your way to Googly My Business by simply typing these words into the search box. Once you are on the page follow the prompts to set up your My Business information.
When your account is created, Google will send a postcard with a verification code via regular mail in about 5 days. Once you have it, type in the code on the dashboard and you will go live. When someone searches for your business, it will not just appear as a link, put as a large rectangular box on the screen with as much information as you like.
Let’s face it– the days of using the yellow pages in the phone book are long gone. Many readers of this article might not even know what the yellow pages are. We live in an electronically connected world today and the World Wide Web is the great connector.
Early on in the development of the Web, the founders of Google and other search engines realized that finding information on an ever expanding network like the Web was going to be critical. They created powerful search algorithms in their search programs that sorted through the vast amount of information on the Web. Based upon the search terms entered, these search engines find the relevant information that users are looking for. These search terms are known as keywords and they are critical to a website’s success on the Internet.
Why are keywords so important? One word. Competition. According to Google and other major players on the Web, there are over 20 billion websites being indexed, or kept track of, at any given time. It’s true that many of the billions of pages on the Web are not very active. Someone starts a website and finds out it’s a lot of work to maintain it, and gradually over time, stops updating it. But the active websites for all the goods and services that businesses compete for in the real world are also competing on the Web. What are they competing for? They are competing for the keywords and the key phrases that users type into search engines when looking for goods and services. That is why SEO is so important. The techniques used in SEO maximize the exposure of a web page by ensuring it appears on the first page that a search engine delivers to Web searchers.
At Allaire Web Development, we can help you identify and implement the keywords that will make your website appear on that first page. Fill out the contact form today to find out how we can help.
First of all let’s deal with the acronym. SEO stands for Search Engine Optimization. So what is it and what does it do? SEO is a collection of strategies, techniques, and tactics for maximizing the visibility of a website on Google, Bing, Yahoo, and other search engines.
When a potential visitor to your site creates a search by typing words that describe what you do and where you do it, the goal is to have your website appear on the first page of the search results that appears on the screen. These descriptive words are called keywords.
For every type of service or industry that exists in the real world, there are common words and phrases that describe them in the search engine world. At Allaire Web Development, LLC we will conduct extensive research into uncovering the key words and phrases that potential clients will enter when searching for the goods and services that your company has to offer.
At Allaire Web Development, LLC we provide small businesses and blogs with the best possible website at the best possible price. How can we do this? To find out keep reading.
- We can create interesting and exciting content that will attract visitors interested in what you have to offer.
- We can set up Search Optimization for your site to ensure that your customers can find you on Google and other search engines.
- We can set up encrypted data transfer to keep your information secure.
- And finally, we can setup email marketing campaigns for your customers to keep them in the loop with your organization.
Get in touch with us today to learn how web marketing at Allaire Web Development can build and then boost traffic to your website. Just take a minute to fill out the contact information form on our main website. You’ll be glad you did.